A team of six, Grady Stewart, Sadie McDade, Madison Martin, Elie Falcon, Ellen Smith, and Maria Bagnoli created a marketing plan for All Styles, a made-for-tv feature-length film shot in Baton Rouge.
One concept for the promotion of the film was to have the film's lead, played by dance icon "Fik-Shun," star in parodies of popular Netflix shows to generate buzz around the upcoming film. I created this gif as concept art for the potential campaign.
As part of the process of identifying the target audience for the film, we analyzed the social profiles of the film's leads. Using digital analytics tools such as Crimson Hexagon and Klear, we were better able to target our audience.
Due to the dominant presence of the film's younger audience, we determined an aggressive social media campaign was ideal for the promotion of the film and for connection to viewers.